2021 MRS Independent Researchers Award winner

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Tom Woodnutt

Founder, Feeling Mutual

December 28, 2021

We are delighted to have won the 2021, Market Research Society (MRS) independent consultancy award.

This was for our work with Virgin Pure. Through ethnography and UX testing, we helped inspire changes to their website which increased conversion by over 50%.

CEO of Virgin Pure - Tom Stazicker said this of the work:

"We engaged Tom, to help resolve key issues with our customer proposition and website conversion rate. A set of in depth user studies unearthed major blind spots and critical new insights into the way customers interacted with our website and felt about our proposition. The findings provided the key pillars of website rebuild and proposition enhancements that drove a game changing 50%+ improvement in conversion rate on the launch of the new website.”

You can find out more about the work in our paper from the 2022 MRS CX UX MR Conference.

Get in touch to find out more!

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