Inspiring fan engagement workshop for the UEFA Champions League Final sponsors

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Tom Woodnutt

Founder, Feeling Mutual

May 21, 2016

UEFA wanted to run a workshop for their UEFA Champions League sponsors, in order to co-create ideas for fan engagement at the UEFA Champions League final.

We curated insight from a range of sources and used them as inspiration for a sponsor workshop which we designed and ran. These included Vox Pops from fans at a UEFA Champions League match, analysis of social media tweets during the game, video interviews with a sports historian and a keynote talk from a football psychologist.

The workshop design and critically the insight-based stimulus that we developed, helped inspire both an open discussion and ideas that were anchored to fan-needs.

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