Why is our approach more inspiring than traditional research methods?
Great research is not just information, it's a catalyst for change. How we make research deliverables more impactful inside client organisations.
Read the postCategory
Articles
10 posts.
How Primary Research can accelerate the evolution of AI CX
How primary research can derisk and deepen the ROI of AI CX design and execution.
Read the post
Why are we called 'Feeling Mutual' ?
Feeling Mutual's founding story
Read the post
What makes online qual more authentic than traditional methods
Why online qual is more reliable and valid than traditional focus groups
Read the post
What does ‘agile online qualitative research' mean?
A definition of "agile online qualitative research"
Read the post
2021 MRS Independent Researchers Award winner
We are delighted to have won the 2021, Market Research Society (MRS) independent consultancy award
Read the post
2021 AQR qualitative research award shortlisting
Shortlisting for the 2021 AQR (Association of Qualitative Researchers) Qual Research award
Read the post
Face-to-face vs online qual: what do you gain and what do you lose?
A balanced look at the trade-offs when you move from face-to-face focus groups to asynchronous online and mobile qualitative research - four losses, ten gains.
Read the post
2019 MRS Independent Researchers Award nomination
Shortlisting for the 2021 AQR (Association of Qualitative Researchers) Qual Research award
Read the post
MRS 2017
Nomination for the 2017 MRS (Market Research Society) award for independent consultancies'
Read the postLet’s start a conversation
Tell us what you’re trying to understand, and we’ll tell you how we’d approach it.