Feeling Mutual is a strategic
consultancy for brands
Too many decisions by brands are purely self-serving. They lack the empathy required to create value for people.
In our post-broadcast, socially-connected era, closer collaboration is required to earn people’s attention, loyalty, and advocacy.
Feeling Mutual gains insight into what people think, feel and do through primary research and clients’ existing data. We use this understanding in a collaborative process to create ideas that solve problems and inspire people.
Feeling Mutual is made up of a network of specialists. We are brand planners, psychologists, researchers, designers, analytics experts, writers and more.
The team and methods are tailored to the brief. We always use empathy and insight to guide the collaborative process. This results in solutions that both benefit our clients and are of value to their customers.