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Video training series

Online Qual Mastery

This video series will help researchers do online qual that is more insightful, valid and profitable.

  • 100+ Researchers taught
  • 4+ Hours of video
  • 20+ Valuable downloads
A qualitative research session in progress

Four modules that will inspire better online qual

Choose one or more of the following training modules.

  • Win

    What you need to know at proposal stage, including best practice in choosing method, technology and doing costs.

  • Plan

    What you need to know before the project is live, including best practice in designing the project, sample, tasks and questions.

  • Run

    What you need to know during fieldwork, including best practice in moderation, management and analysis.

  • Psychology

    Inspired by a literature review of psychology; learn how to increase engagement, strengthen validity and inspire more emotional disclosure in online qual.

What researchers say

It really allowed us to sharpen our focus

The online qual training embraced the latest thinking on the subject and included a plethora of practical tips.

Caroline Hayter, Founder at Acacia Avenue
Caroline Hayter Founder, Acacia Avenue

Online qual is now a central part of my offer

A few years ago, I attended the course having never used online qual before. It gave me a fantastic grounding and lots of practical tips.

Jill Elston, Founder at Insightful Research
Jill Elston Founder, Insightful Research

Upskilled our global workforce

They truly get how insight inspires agile innovation. The training across our global offices helped us upskill in digital ethnography.

Fran Walton, Head of Insight at Publicis Sapient
Fran Walton Head of Insight, Publicis Sapient

Interested in training?

Tell us the size and shape of your team, and we'll suggest a format.