Article
Why is our approach more inspiring than traditional research methods?
Great research is not just information, it's a catalyst for change. How we make research deliverables more impactful inside client organisations.
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Insights on online qualitative research
What we've learned running online and mobile qual — methods, cases and the occasional award.
Article
How Primary Research can accelerate the evolution of AI CX
How primary research can derisk and deepen the ROI of AI CX design and execution.
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Article
Why are we called 'Feeling Mutual' ?
Feeling Mutual's founding story
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Article
What makes online qual more authentic than traditional methods
Why online qual is more reliable and valid than traditional focus groups
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Article
What does ‘agile online qualitative research' mean?
A definition of "agile online qualitative research"
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Article
2021 MRS Independent Researchers Award winner
We are delighted to have won the 2021, Market Research Society (MRS) independent consultancy award
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Article
2021 AQR qualitative research award shortlisting
Shortlisting for the 2021 AQR (Association of Qualitative Researchers) Qual Research award
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Case study
How mobile qualitative research inspired Swingers global expansion
We are proud that our mobile qual got us nominated for the MRS independent consultancy award 2019.
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Article
Face-to-face vs online qual: what do you gain and what do you lose?
A balanced look at the trade-offs when you move from face-to-face focus groups to asynchronous online and mobile qualitative research - four losses, ten gains.
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Article
2019 MRS Independent Researchers Award nomination
Shortlisting for the 2021 AQR (Association of Qualitative Researchers) Qual Research award
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Case study
How we helped Virgin Pure build a nascent category
Inspiring over 50% increase in website sales conversion through qualitative research for Virgin Pure
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Case study
How our online qual helped Setapp win a Cannes Lion for Advertising
Using online qual to Inspire a new brand strategy and Cannes Lion winning ad campaign for Setapp
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Article
MRS 2017
Nomination for the 2017 MRS (Market Research Society) award for independent consultancies'
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Case study
Inspiring fan engagement workshop for the UEFA Champions League Final sponsors
Using insight to fuel ideas for a fan-engagement workshop with the UEFA Champions League sponsors
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Case study
How online co-creation helped inspire a new social content strategy for Sony Electronics in Europe
Co-Creating a pan-european social content strategy for Sony Electronics through online qual
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Case study
BBC
Online qualitative research exploring how young people share breaking news across social media for BBC Worldwide
Read the postLet’s start a conversation
Tell us what you’re trying to understand, and we’ll tell you how we’d approach it.