MRS 2017

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Tom Woodnutt

Founder, Feeling Mutual

December 27, 2017

We are delighted to have been nominated for the 2017, Market Research Society (MRS) independent consultancy award. This was for our research into young people’s relationships with music video for The Box Plus Network who are part owned by Channel 4.

We used mobile qualitative research to explore the use of music video in a natural context. We worked with a psychologist to understand the psychological needs that music video meets. And we validated our findings through surveys with young people served through facebook advertising.

You can read more about it here in our conference paper from the Marketing Insight Forum here.

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